We help brands develop products that look beautiful and function even better. Our goal is to find that perfect balance where aesthetic appeal and innovation meet brand relevance.

  • Marc Jacobs

    Accomplice instant blurring beauty powder

  • Dibs

    LoveBeam™ Perfector

  • Rare Beauty

    Discovery Eyeshadow Palette

  • External Hard Drive

    Streng

  • Urban Decay

    Heavy Metals Palette

  • Headphones with Screen

    Streng

  • Rare Beauty

    Positive Light Tinted Moisturizer

  • Clinique

    Sculpting Lipstick

  • Too Faced

    FusionPKG

  • Plantwave

    Plant listening device
    www.plantwave.com

  • Smashbox

    FusionPKG

  • Urban Decay

    Stay Naked Weightless Liquid Foundation

  • Urban Decay

    Hi-Fi Shine Ultra Cushion Lip Gloss

  • Headphones

    Streng

  • Cable Management Basket

    Streng
    *Design credit to Nick Burrows

  • Desktop Cable Management

    Streng

  • TEG

    Thermo charging device
    Streng

  • Passport Wallet

    Khirma Eliazov

  • Razor

    Arnell

  • Devon Packaging

    Watch secondary packaging
    Arnell

  • Card Wallet

    Khirma Eliazov

Pretty Smart Design represents years of experience partnering with brands to bring iconic, innovative, and cost-effective products to life.

Innovation

Capabilities

Concept Development

With a foundation in how things get made, we’re able to explore more adventurous creative paths while keeping a clear eye on reality. We use this insight to push boundaries and deliver innovative designs that are ready for the real world. and brand relevant.

If you’re looking for fresh ideas, we have plenty to share. We love the brainstorming process and always make sure every concept fits seamlessly into your brand while staying relevant to current trends and the ever-changing market.

Branding

Your brand is your voice. We help you define it, refine it, and visualize it to ensure your story stays consistent and compelling in every aspect of your communication.

Visualization

If you need 2D or 3D visuals that pop, we’ve got you covered. We bring decades of experience to every visual asset, ensuring that whatever we create is both stunning and strategically aligned with your brand.

A few of the brands we have designed for

Alastin Skincare - Anastasia - Anisa - Astro Studios - bad HABIT - Bare Minerals - BBW - Becca - Bellame - Benefit - Billie - Biossance - Boscia - Clinique - Estée Lauder - Mac - Credo - Curology - Dermologica - dibs - doTerra - Disney Home - Drunk Elephant - Erno - Etana - Face To Face - Fartash - Fenty - Fitish.- Ford - Forma - Funny Elves - FusionPKG - Gordan Rush - Haus Labs - HCT - Honest Brand - Hourglass - HP - Huda Beauty - Jeffree Star - Kendo - KitchenAid - Khirma Eliazov - Kopari - Kosas - La Mer - Laura Mercier - Lincoln - Luminess - Marc Jacobs - Mary Kay - Melt - Merit - MGP - Milk - Mob Beauty - Murad - Nars - Necessaire - Nike - NYX - Ofir - Ole Henriksen - One Skin - Gezeiten - Orce - Patrick Ta - Paulas Choice - Peace Out - Pepsico - Perioscience - Peter Arnell - Rare Beauty - Re-Nutriv - Revitalash - Revlon - Rhode - Rodan and Fields - Shani Darden - Smashbox - Stila - Supergoop - Summer Fridays - Tarte - Thrive - Tinge - Tom Ford - Too Faced - Tresluce - Unilever - Urban Decay - Versed - Youth to the People