Benjamin Siebert
Design Storytelling & Innovation
For me, creating compelling design is like crafting a story. In this narrative, sales represent the world, marketing provides the storyline, and product designers create the characters. Without all these groups working together holistically, the story falls apart. Throughout my 20-year career, I have focused on understanding the story the brand aims to convey and have worked alongside my fellow world builders to create characters that are innovative, beautiful, and functional.